Overseas holidaymakers will be encouraged to travel outside of London under a fresh drive to boost British tourism announced by David Cameron.

Visa reforms to make it easier to visit the UK, along with curbs on red tape and transport improvements, are among the plans outlined in a strategy to increase visitor numbers.

A ministerial taskforce, headed by Culture Secretary John Whittingdale, is being set up to drive through the changes.

The Prime Minister said: "Millions of overseas tourists visit the UK every year and most take in the sights of London. But Britain has so much more to offer, from the Cornish Riviera to the Scottish Highlands and everything in between.

"For many areas tourism is a key industry bringing jobs, growth and security for working people. Tourism supports almost one in 10 jobs in the UK and we want to rebalance the economy to make sure this boost is felt right across the country."

Ministers from across government will sit on the committee overseeing the five-point plan, which focuses on better collaboration between organisations, boosting skills and jobs, "common sense" regulation, transport and improved border services.