FOLLOWING the fundraising success of The Royal British Legion Poppy Appeal, customers can make their donation go further this year at a Pontllanfraith supermarket.

The Sainsbury’s store, at Newbridge Road Industrial Estate, is providing a recycling service to support The Royal British Legion.

Until November 24, customers can choose to recycle their poppies at an in-store collection point.

A poppy recycling box will be available at the customer service desk.

All collected poppies will go back to The Royal British Legion to enable them to re-use or recycle them.

Store manager Rachel Thompson said: “The Poppy Appeal was a great success this year for fundraising and we’d like to thank everyone who contributed.

“With this recycling initiative, we wanted to show our customers another way they can support The Royal British Legion to ensure their poppies don’t go to waste.

“We hope the recycling drive proves a success with our customers”.

Catherine Gowers, corporate partnerships manager at The Royal British Legion, added: “We’re delighted to be working with Sainsbury’s again on this recycling initiative.

“The donated poppies will either be reused or recycled, another great way for Sainsbury’s customers to support us further.”