As new, experimental marketing channels continue to emerge, The Chartered Institute of Marketing is hosting a half-day conference on Thursday (April 3) to help South Wales marketers develop their measurement and evaluation skills and improve their marketing performance.

Experts in the fields of consumer data from the Newport-based Office for National Statistics and Consumerdata head up the speaker’s bill, along with marketing practitioners, including Sameer Rahman from another Newport-based firm, GoCompare.com.

Kate Sullivan and Helen Newton, from Equinox Communications, will explore best practice measurement in PR and the ever-evolving world of social media.

Richard Houdmont, CIM’s Director for Wales said: “This event will combine experts from a wide range of marketing fields, from data to social media, to bring our South Wales members up-to-speed on the latest measurement tools and industry developments.”

The event is taking place at Victor Salvi Room, Wales Millennium Centre, Cardiff, and costs £35 per delegate. For more information visit www.cim.co.uk/61276 or call 01628 427340.