A Newport-based celebrity product management agency run by Olympic silver medalist Jamie Baulch has teamed up with online group travel specialists Everywhere Travel for an exclusive brand partnership.

Jamie's company, Call Bruce, is based at Mission Court in Newport city centre. Jamie, who grew up in Risca, is a former 400m relay indoors world champion.

It’s a first for both companies, who share similar objectives, core values and aspirations, with Call Bruce keen to elevate the ‘money can’t buy’ holiday experiences it delivers for clients and charities at silent auctions across the UK, plus Birmingham-based Everywhere Travel looking to handle travel logistics for more top flight sports teams and personalities.

Jamie said: “There’s a real synergy as they get the pro sports and celebrity mindset. With similar clientele, I’m confident this is just the first of many business areas in which we can work well together.”

Fellow director and long-time friend and business associate Cheryl Hicks said: “We’re all about going the extra mile and maximising our client’s fundraising capabilities, so with their travel expertise and contacts being second to none, it’s already taking our silent auction experiences to another level.”

Stephanie O’Reilly, MD of Everywhere Travel, said: “We’re delighted to be of service and make a tangible difference for Call Bruce. We always deliver a superior and hassle-free corporate concierge service, so beneficiaries arrive in the best possible shape and ready to optimise their business/leisure time away.”

Call Bruce Ltd specialises in brand enhancement via celebrity endorsements and regularly work with sports personalities like Colin Jackson, Anthony Joshua, Rebecca Adlington and David Seaman, plus TV stars such as Brooke Kinsella, Robin Windsor, Dean Gaffney and Samia Ghadie.

Everywhere Travel is the official travel provider for Birmingham City Football Club and has recently taken on a similar role for the European travelling fans of Celtic FC.

As a fully ATOL protected travel operation, it is also logistically geared up for arranging bespoke travel itineraries and hotel accommodation – from shorter trips in the UK and Europe to long haul destinations for the likes of business conferences and sales incentives.