A WELL-KNOWN shoe shop has opened a new branch.

Skechers launched in The Beacon, Eastbourne, on Friday.

The American footwear brand is the latest to join the £85 million extension of the shopping centre.

Andrew Rice, fund manager of centre owners Legal and General, said: “We are delighted to welcome Skechers to The Beacon.

“This is another first for Eastbourne with more exciting new brands due to be announced shortly.”

Other stores already making homes for themselves in the newly revamped centre include H&M, Fatface, Jack Wills, New Look, Flying Tiger, Neon Sheep and fellow shoe store Schuh.

Restaurants fitting out locations in the centre include Nando’s, Taylor’s Restaurant and Sports Bar and The Bok Shop are also part of the new renovation.

To celebrate its opening Skechers is offering customers the chance to win free shoes.

To enter or for more information visit www.thebeaconeastbourne.com